Your stage for individuality
We make director's chairs with cha(i)racter: customizable, durable, and with space for your story.
Ideas come from everything. – Alfred Hitchcock
Our story
Every big idea starts small. We’ve been there. This is our journey:
Lights.
1999. Holiday. Sun.
And then, this chair. It was so simple, it was good. Manfred didn’t just see furniture – he saw a stage. Lars didn’t see much at first. But when the first logos were printed on our chairs and companies started calling: "Can we get 50 of these?", it was clear: there's potential.
Camera.
2004 was when things got serious.
More demand, more models, higher expectations. But we weren't interested in shaky compromises. So, we brought in a family business with woodworking in their blood and quality on their minds. From then on, it was: better materials, more fabrics, more possibilities.
Action.
2013: We take it online.
With our first online configurator. Suddenly, everyone could design their chair exactly how they wanted: pick the model, the fabric, the print, and the attitude. A piece of furniture became a brand experience. A gift. A stage. A statement. And all that on four legs.
To be continued ...
2024. We're celebrating 25 years of chairs with cha(i)racter.
And we’re just getting started. A fresh look, a smarter shop, and an extra dose of attitude. Now, the third generation is stepping up. But don’t worry – we’re staying true to who we are: high quality, personal, and with a clear stance.
Because here’s the thing: A chair is whatever you make of it. And we’re here to help you build it.
Our mission & values
We believe a chair can be more than just functional. It can be your favorite spot, your brand ambassador, and a conversation starter all at once. Whether on a film set or your own balcony – your director’s chair shows who you are.
We make it easy to turn a simple seat into a personal statement: with premium materials, custom designs, and an online shop that’s as easy as unfolding your new favorite chair.
You bring the idea – we provide the canvas.
Our team
Behind every director's chair is a team of real people with passion, taste, and humor. That's us:
Inka – Sales
Doesn't sell anything you wouldn't want yourself – she'll just tell you sooner.
Brian - Logistics
Gets everything moving. Except the chairs, they remain stable.
Alina – Marketing
Thinks in campaigns. And sometimes in puns.
Lars – Chairman
Boss. But the nice kind.
Günther – Graphics
Makes sure your logo looks as good on fabric as it does in your head.
Johannes – Conception
Conceptualizes, coordinates, and speaks fluent Mindmap.
More inspiration. More knowledge.
Want to find out more or just see what others have done?